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Posts Tagged ‘Tátil Design’

February 21, 2012

Cria: Ideas that create shared value

Following-up on our last post on Tátil Design in Brazil, it’s worth noting that the company has spun off a purpose-driven, social venture consultancy, called Cria. The organization “discovers, develops, and implements new business ideas that create shared value.” Its clients have ranged from corporations, like Coca-Cola, Fanta, and Tim, to the U.S. Department of State‘s Global Partnerships Initiatives, Sec. Hillary Clinton, and Mercy Corps to understand the potential of a sustainability innovation hub in Brazil.

We see the world as interdependent and in a state of constant evolution where our consciousness, and consequently our societal models, develop over time. We seek to accelerate this process by helping people and companies deeply internalize the unique importance of each of their actions.

Click here to learn more about Cria.

February 21, 2012

Creating Rio’s 2016 Olympic Games logo

Last year,‘s John Cary had the great fortune to speak alongside Fred Gelli, principal of Tátil Design, a large industrial and graphic design firm based in Brazil, with offices in Rio de Janeiro and São Paulo. The two were participants in the Autodesk IDEAS: The Innovation + Design Series, one output of which is a book profiled as one of our earliest posts, here. Gelli and Tátil Design have undertaken many high-profile commissions and clients, but none as great as the brand and identity system for the 2016 Olympic Games in Rio. Above is a subtitled video of the process, including the following words from Gelli.

The logo had to last six years, with strength. It is a logo for the world. When we decided that it had to be a human logo, we knew it had to translate the carioca’s spirit. The embrace was a powerful and symbolic representation, conveying a welcoming feeling. It’s a big embrace. It’s a sculptural logo for a sculptural city.

Click here to learn more about Tátil Design.

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