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February 21, 2012

Cria: Ideas that create shared value

Following-up on our last post on Tátil Design in Brazil, it’s worth noting that the company has spun off a purpose-driven, social venture consultancy, called Cria. The organization “discovers, develops, and implements new business ideas that create shared value.” Its clients have ranged from corporations, like Coca-Cola, Fanta, and Tim, to the U.S. Department of State‘s Global Partnerships Initiatives, Sec. Hillary Clinton, and Mercy Corps to understand the potential of a sustainability innovation hub in Brazil.

We see the world as interdependent and in a state of constant evolution where our consciousness, and consequently our societal models, develop over time. We seek to accelerate this process by helping people and companies deeply internalize the unique importance of each of their actions.

Click here to learn more about Cria.

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